Marketing ideas for waterproof magnetic locks

At a time when competition in the waterproof magnetic lock industry market is intensifying, how to take customer needs as the starting point, plan various operating activities, and provide customers with satisfactory products and functions through coordinated product strategies, pricing strategies, channel strategies and promotion strategies is the key for waterproof magnetic lock companies to win the market. Domestic waterproof magnetic lock companies are in the development stage, with relatively weak strength and no abundant resources to spend money on various marketing methods. Therefore, the marketing strategies of small and medium-sized waterproof magnetic lock companies must be more flexible and adaptable. We, Dongguan Kaijilong Waterproof Magnetic Lock, have summarized six types of marketing strategies suitable for domestic waterproof magnetic lock companies through the sorting and research of customer behavior methods, consumer psychology and our own marketing experience for many years, and see which ones are suitable for the development of waterproof magnetic lock companies themselves.

1. Function-first strategy

The first among the Chinese people's purchasing motivations is pragmatic motivation. A survey showed that in the survey of 10,000 customers, it can be seen that the most important factor affecting whether customers buy is the nature and function of the product. 86% of the people decide whether to buy based on the function, which is much higher than the price, packaging and other factors. Smart door locks are one of the core of home security, and their functions are mainly reflected in safety and convenience. Therefore, among the appearance, materials, structure, principle, publicity and understanding of a waterproof magnetic lock, as long as one link makes customers feel unsafe or inconvenient to use, it is very likely to lose the trust of customers. This also shows that the essence and conditions of our waterproof magnetic lock marketing are still around the functions of the product.

2. Influence source strategy

There are customers only when there is demand. The emergence of waterproof magnetic lock products is based on the fact that residents are not satisfied with the safety and convenience of existing lock products and generate new needs. Therefore, customers are the source of marketing activities. The focus of marketing activities is not on sales, but on buying, which is to influence customers' purchasing expectations. The so-called influence source strategy is to regard customers as the source of marketing, and through marketing activities, constantly influence customers' purchasing needs and expectations, and achieve the strategy of maximizing the efficiency of customers. At present, the prospect of waterproof magnetic locks lies in the home user market. In terms of marketing strategy, the focus should be on research and purchase, that is, to influence customers' purchasing expectations through publicity activities. By promoting products from multiple angles, introducing products, and improving brands, we can continuously influence customers' purchasing expectations and guide their purchasing behavior.

3. Price-appropriate strategy

Price positioning is also an important factor affecting marketing success or failure. For Chinese customers who are pragmatic and value-conscious, the price of waterproof magnetic locks directly affects their purchasing behavior. But compared with mechanical locks, the price of waterproof magnetic locks can never be low. Therefore, on the one hand, the price of waterproof magnetic lock products should remain stable at a high level, and on the other hand, corresponding sales plans should be introduced to influence customers. A reasonable price that is conducive to marketing should be a price that is appropriate for the public. The so-called appropriate means that the price of waterproof magnetic lock products should be recognized by the consumer group where the product is positioned; second, the value of the product should be appropriate to the price of many products of the same type; third, after confirming the sales price, the profit margin should be appropriate to many operators operating similar products.